Color Branding
Collaborating with the design team and Creative Director, this role focuses on developing a cohesive brand identity through a comprehensive brand book and a website redesign. Responsibilities include defining the visual language with color palettes, typography, and aesthetic direction, ensuring brand consistency across platforms. The website transformation will enhance user experience while aligning with the updated branding. Working closely with designers, developers, and stakeholders, the role also involves refining a color system for emotional resonance and brand recognition. Seamless integration across marketing materials, digital platforms, and in-store experiences is key. Research and testing will drive continuous refinement, ensuring adaptability and longevity. This initiative strengthens brand recognition and engagement through innovative color branding and a thoughtfully redesigned website, creating a cohesive and memorable visual identity.
Collaborating with the design team and Creative Director, this role focuses on developing a cohesive brand identity through a comprehensive brand book and a website redesign. Responsibilities include defining the visual language with color palettes, typography, and aesthetic direction, ensuring brand consistency across platforms. The website transformation will enhance user experience while aligning with the updated branding. Working closely with designers, developers, and stakeholders, the role also involves refining a color system for emotional resonance and brand recognition. Seamless integration across marketing materials, digital platforms, and in-store experiences is key. Research and testing will drive continuous refinement, ensuring adaptability and longevity. This initiative strengthens brand recognition and engagement through innovative color branding and a thoughtfully redesigned website, creating a cohesive and memorable visual identity.
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