Main Character Style
Winter’s out, and spring is in—time to step into the spotlight. This campaign embraces bold, eye-popping trends that let every girlie channel their main character moment. Inspired by TikTok’s 17M+ main character posts and 441B+ views, this 15-second video brings a conveyor belt-inspired visual to life, seamlessly showcasing full looks in motion.
Still life captured by photographer Leeor Wild, styled by Caroline Newwell, with set design by Robert Sumerll, and glam by Rachel Lee (hair) and Karo Kangas (makeup), this campaign is all about celebrating spring’s most vibrant trends.
Winter’s out, and spring is in—time to step into the spotlight. This campaign embraces bold, eye-popping trends that let every girlie channel their main character moment. Inspired by TikTok’s 17M+ main character posts and 441B+ views, this 15-second video brings a conveyor belt-inspired visual to life, seamlessly showcasing full looks in motion.
Still life captured by photographer Leeor Wild, styled by Caroline Newwell, with set design by Robert Sumerll, and glam by Rachel Lee (hair) and Karo Kangas (makeup), this campaign is all about celebrating spring’s most vibrant trends.
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