Bringing Pipette to Life: A Digital Experience for Moms

Collaborated with the internal development team and partnered with Red Antler agency to bring Pipette’s website to life, designed specifically for moms who know better and seek the best. The target audience is independent, self-assured women who, upon pregnancy, felt a shift in control and preparedness. The campaign was guided by the insight that a newborn’s skin is soft, pure, and perfect, and parents feel a deep responsibility to preserve that purity. The result is a user-friendly digital experience that embodies trust and care, aligning with Pipette’s mission to offer safe, gentle, and effective baby care products.